The stay-at-home fitness trend in China is booming on the back of the stay-fit fever that swept the white-collar demographic during the COVID-19 pandemic, with tech companies beefing up efforts to roll out intelligent fitness equipment to entice new users.
Fiture, a Chinese startup that offers smart home fitness equipment, has launched Magic Mirror－a smart fitness product that detects body movements and gestures through artificial intelligence-powered algorithms along with exercise data－to customize and personalize fitness courses for health enthusiasts.
The startup focuses on developing smart home fitness equipment to offer interactive fitness courses, exercise data tracking and customized training plans, as well as building an online community of users.
It also offers courses including yoga, Pilates, kickboxing, aerobics and strength training as well as professional fitness, diet and health management guidance.
In September, Fiture secured $65 million in a series-A round of financing led by Tencent Holdings Ltd, with participation from its angel round investor Sequoia Capital China. Bertelsmann Asia Investments, C Ventures, Cathay Capital, BA Capital, CPE and All-Stars Investment also participated in the round
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