Paris, 1st March 2016 – Cathay Innovation today announces that it is supporting the growth of FollowAnalytics by completing the 10 million US$ financing round led by Aspect Ventures and supported by Salesforce Ventures alongside the company’s historical investors, including Sapphire Ventures and Zetta Ventures.
FollowAnalytics is leading a new generation of mobile engagement software designed to help companies to automate their mobile marketing strategies through highly personalized and contextualized customer experiences. Today, FollowAnalytics offers a solution available that automates and enhance the customers mobile engagement lifecycle by translating data into actionable intelligence. Its services help marketing teams to create a variety of mobile campaigns while enabling the integration of mobile within multichannel strategies. Founded in 2013 by Samir Addamine, FollowAnalytics has offices in Paris and San francisco.
This new financing round will be used to expand the company’s global sales and marketing initiatives, and Cathay Innovation will help the company to grow its market share and particularly to accelerate its international development.
FollowAnalytics is leading the charge for the next generation of 1:1 mobile engagement solutions that deeply engage customers. Powered by the first of its kind Contextual Analytics Engine™ and push-button connectors to customer data sources, FollowAnalytics does the “heavy lifting” for marketers, providing the intelligence and automation needed to create mobile moments and omnichannel experiences that delight customers. FollowAnalytics customers are industry leading brands including: AXA, Allianz, BNP Paribas, L’Oréal, Renault, UpOut, Voxeet and more.
About Cathay Innovation
Cathay Innovation is a global venture capital fund, created in affiliation with Cathay Capital Private Equity. It was founded around the shared conviction that supporting digital entrepreneurs by providing them with a platform bridging 3 continents – North America, Europe and China – constitutes a particularly powerful value-creation strategy. As a multi-stage fund, Cathay Innovation partners with visionary entrepreneurs, committed to driving change through technology. Such transformation is accelerated by leveraging Cathay Capital Private Equity’s extensive network with corporates and solid experience in operational excellence. Cathay Innovation has offices in San Francisco, Paris, Beijing and Shanghai.
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