Moose Knuckles Appoints Mia Wang as CEO Asia Pacific
April 8, 2025
Asia
Montréal, QC — April 7th, 2025 – Moose Knuckles, the iconic Canadian luxury outerwear brand, is proud to announce the appointment of Mia Wang as CEO Asia Pacific, effective immediately.
Mia brings a dynamic combination of entrepreneurial spirit, retail expertise, and a deep understanding of the digital landscape in Asia. A graduate of Ohio State University, she began her career in New York as a merchant at Victoria’s Secret. She later returned to China as one of the first employees at RedNote, a pioneering social media platform. In 2016, Mia co-founded Maia Active, a leading women’s athleisure brand known for its innovative approach to product and community. Under her leadership as CEO, Maia Active scaled rapidly across physical retail and digital platforms. The brand was recently acquired by Anta Group, a testament to Mia’s visionary leadership and strategic execution.
Mia’s passion for product, brand-building, and customer experience, combined with her firsthand knowledge of China’s evolving retail and e-commerce space, makes her uniquely suited to lead Moose Knuckles’ ambitious expansion across the Asia Pacific region. She was previously named to Forbes Asia’s 30 Under 30, recognizing her impact and influence as a young leader in the industry.
“We are thrilled to welcome Mia to the Moose Knuckles team,” said Victor Luis, Chairman of Moose Knuckles. “Her experience and drive will be instrumental in shaping the next phase of our growth across Asia.”
Mia Wang stated, “Moose Knuckles is a brand with bold energy, creativity, and craftsmanship at its core. I’m excited to join this journey and help build a distinct voice for the brand in Asia—one that speaks authentically to our next generation of customers while staying true to our Canadian roots.”
Jean-Marc Prunet, Partner at Cathay Capital, Moose Knuckles majority shareholder added: “At Cathay Capital, we believe in the power of bold leadership. Mia’s entrepreneurial track record and deep cultural fluency make her the right leader to unlock the next chapter of growth for Moose Knuckles in Asia.”
Gao Dekang, Chairman of Bosideng, Moose Knuckles minority shareholder commented: “Mia represents the new generation of leadership that understands both global brand-building and the intricacies of the Asian market. Her appointment marks a major step in strengthening Moose Knuckles’ position in the region.”
About Moose Knuckles
Moose Knuckles is one of the world’s leading luxury outerwear, sportswear, and accessories brands, based in Montreal, Canada. Born from the Tundra but made for the concrete jungle, Moose Knuckles continues to push the boundaries of design, technique, and skill, all while paying homage to the majestic animal that inspired it all. The brand has become known globally for its relentless commitment to creating technical pieces for adventurers torching a boundless path and for those unafraid and born to stand out.
For more information, please visit: www.mooseknucklescanada.com
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About Bosideng
Founded in 1976, Bosideng Group is a world-renowned down apparel enterprise listed on the Hong Kong Stock Exchange (HK 3998). The Group specializes in the manufacture of down apparel. On the back of a long-term committed focus on consumer needs, brand leadership, and innovation, Bosideng has led down apparel market in China for 29 consecutive years. Bosideng products are now gaining recognition and sales in international markets. The vision is for the Group to become the world’s most respected leader in functional & technical fashion apparel.
For further information, please visit www.bosideng.com.
About Cathay Capital
Cathay Capital is a private equity and venture capital firm that supports companies in Europe, North America, and Asia. Cathay Capital helps companies at all stages of development, from start-ups to mid-sized companies, to unlock growth opportunities, drive international expansion, and enable sustainable transformation. With its international reach and deep local expertise, its platform connects people – investors, entrepreneurs, management teams, and leading corporations – to share knowledge and resources, fostering the evolution and transformation of businesses. Founded in 2006 with a strong entrepreneurial heritage, Cathay Capital now manages more than 6 billion euros in assets and has completed more than 280 investments in sectors such as healthcare, technology, and consumer goods from its offices in Paris, New York, San Francisco, Munich, Berlin, Madrid, Shanghai, Beijing, and Singapore.
For more information, please visit www.cathaycapital.com