Cathay Capital invests in OrderPlus, a leading Chinese e-commerce company specialised in cross-border trade, to accelerate the development of Chinese manufacturing.

July 16, 2020
Asia

Cathay Capital has recently completed a 100-million-yuan (c. USD 15 million) Series B investment in Xi’an’s leading cross-border e-commerce company OrderPlus. The additional funds will mainly be used to attract new talents, upgrade IT systems, invest in emerging markets, and empower the Maker Team in the OrderPlus Ecological Platform.

In 2017 the cross-border B2C e-commerce market in China reached 1.2 trillion yuan (c. USD 170 billion), and given the continuous growth of global e-commerce and the unique competitiveness of Chinese supply chain, the Chinese export e-commerce market is expected to maintain a growth rate (CAGR) of more than 20%.

Founded in 2014, OrderPlus uses its business model” based on independent station groups, to help customers quickly build overseas brand awareness and distribution capabilities by leveraging the rapid response time and cost-effectiveness of China’s supply chains. OrderPlus sells Chinese products internationally thanks to proven marketing strategies and by accelerating the momentum of the global cross-border e-commerce industry.

OrderPlus’ revenues now position the firm as one of China’s top cross-border e-commerce companies. In 2018 OrderPlus’ revenues passed the 1-billion-yuan mark (c. USD 140 million) and its profits reached 100 million yuan (c. USD 15 million). In 2019 OrderPlus’ revenues continued their rapid growth and maintained industry-leading profit levels.

OrderPlus currently relies on a network of self-supported independent stations as its main sales channels for a wide range of products including clothing, shoes and hats, accessories, household goods, baby products, and electronics. These products are primarily sold to Europe, America and Southeast Asia. OrderPlus employs more than 1,000 people in offices located across Asia (Xi’an, Guangzhou, Hong Kong, Bangkok, Jakarta, …).

Cathay Capital has recently completed a 100-million-yuan (c. USD 15 million) Series B investment in Xi’an’s leading cross-border e-commerce company OrderPlus. The additional funds will mainly be used to attract new talents, upgrade IT systems, invest in emerging markets, and empower the Maker Team in the OrderPlus Ecological Platform.

In 2017 the cross-border B2C e-commerce market in China reached 1.2 trillion yuan (c. USD 170 billion), and given the continuous growth of global e-commerce and the unique competitiveness of Chinese supply chain, the Chinese export e-commerce market is expected to maintain a growth rate (CAGR) of more than 20%.

Founded in 2014, OrderPlus uses its business model” based on independent station groups, to help customers quickly build overseas brand awareness and distribution capabilities by leveraging the rapid response time and cost-effectiveness of China’s supply chains. OrderPlus sells Chinese products internationally thanks to proven marketing strategies and by accelerating the momentum of the global cross-border e-commerce industry.

OrderPlus’ revenues now position the firm as one of China’s top cross-border e-commerce companies. In 2018 OrderPlus’ revenues passed the 1-billion-yuan mark (c. USD 140 million) and its profits reached 100 million yuan (c. USD 15 million). In 2019 OrderPlus’ revenues continued their rapid growth and maintained industry-leading profit levels.

OrderPlus currently relies on a network of self-supported independent stations as its main sales channels for a wide range of products including clothing, shoes and hats, accessories, household goods, baby products, and electronics. These products are primarily sold to Europe, America and Southeast Asia. OrderPlus employs more than 1,000 people in offices located across Asia (Xi’an, Guangzhou, Hong Kong, Bangkok, Jakarta, …).