Cathay Capital Invests in ZBOM, Chinese specialist in kitchen furnishings

May 4, 2020

Cathay Capital has concluded an investment worth RMB 150 million (around €19 million) in Hefei ZBOM Kitchen Cabinet Co., Ltd (or “ZBOM”), a Chinese market leader in kitchen furnishings, which will be made through Cathay Capital II and the Sino-French Fund.

Founded in 1998 and headquartered in Heifei City, Anhui Province, ZBOM is currently one of the leading top three brands in kitchen furnishings in China. As an industry pioneer in China, the company integrates product development, production and sales into one entity, and is a professional kitchen furnishing producer which owns a manufacturing base famous across China. ZBOM has 21 regional operations management centers nationwide, serving more than a thousand stores across 31 provinces, autonomous regions and municipalities. The company has formed strategic partnerships with national real estate developers such as Vanke and Evergrande, providing them with overall kitchen design concepts, as well as production, installation and delivery services for sophisticated interior decoration material. In 2013, the company`s annual revenues exceeded RMB 1 billion (around 100 million Euros).

As a market leader in the kitchen furnishings industry, ZBOM has been included in CCTV’s list of recommended brands for three consecutive years. Its products have won several prizes, including the “Famous Chinese Trademark”, “Chinese Kitchen Products 10 Central Authentication” and “Famous Trademark of Anhui Province”, and are protected by over 20 design and technology patents. The company was identified as a high-tech enterprise in 2011.

Mr. Mingpo Cai, President of Cathay Capital, states, “Cathay Capital has vast and successful investment experience within the custom-made furniture industry in both China and France. With our in-depth sector-specific knowledge, Cathay will be able to help ZBOM optimize its business model while honing its development strategy, improving its operational efficiency, profitability levels and digitization strategy. At the same time, we believe that the arrival of Cathay as an investor will stimulate fresh ideas and bring a international perspective to the company. With the goal of cultivating ZBOM to become the Chinese market leader within the custom-made furniture industry, Cathay will help ZBOM to find appropriate foreign business partners and overseas acquisition opportunities, while expanding its product base within kitchen furnishings.”