ABS is a leading home furnishings product retailer in China, with the brand concept of “creating a comfortable home atmosphere as well as warm relationships between each other”. The company aims to provide consumers with high-quality and cost-effective home furnishing products and services, so as to cultivate closer relationships between family members. The company was created in 2009. The main business is to develop and sell its own brand of home products with high cost performance, covering from home textiles, home supplies, small furniture, small appliances to the daily necessities. Due to its differentiated brand concept and innovative omni-channel retailing model, the company has become a leader in China’s home furnishings market. It has implemented intelligent operations with simultaneous online and offline marketing, and improved its supply chain management capacity. In addition, its self-developed marketing system enables ABS to connect with its final users directly and helps to implement O2O intelligent operations through the successful deployment of a data-driven business model.