Simpleway Technology was co-founded in 2017 by a number of top-notch experts specialised in chemistry and biology and those specialised in intelligent hardware. Simpleway joined the Xiaomi ecosystem in 2018 and was the first company engaging in the daily personal care products in Xiaomi's network. Simpleway Technology focuses on the cross-border innovation of "daily consumer goods + intelligent hardware", perfectly integrating advanced tech into traditional personal care products, and redefines the lifestyle of the Chinese. The company's product design concept starts with the combination of automatic foam generator and hand sanitizer, and has quickly extended to other daily life scenarios, such as automatic ambiance perfum machines, automatic facial cleansers and automatic detergents. In the future, Simpleway will continue to innovate the traditional lifestyle by leveraging their advanced IoT / sensing technology and big data.