SXL is recognized as one of the leading Mini Program SaaS provider in China. Founded in 2012, the company's first product was Strikingly, a website builder that allows unexperienced users to create their own websites within minutes, that has attracted users from all around the world. In view of the market opportunity created by Wechat Mini Program, the company released in 2017 SXL, a Wechat Mini-program builder and SaaS tool, enabling the offline businesses, such as stores, restaurants, retailers, education centers, beauty shops, etc., to build their own online platform on Wechat. On top of the SaaS tool, the company is also advising its customers in making the best use of the data collected on its Mini Program to optimize the operating and marketing efficiency. As Mini Program is playing increasing importance in bridging online and offline businesses, SXL is keen to offer the best-in-class solutions and better user experience to offline businesses.