Artefact Aims to Be World’s Leading Data Services Group Following Investment From Ardian and Cathay Capital
December 14, 2021
Ardian, a world-leading private investment house, together with global investment firm Cathay Capital, are pleased to announce the completion of its simplified tender offer led by Ardian for the remaining shares of Artefact, a leader in data services.
With required closing conditions met, the mandatory withdrawal of Artefact shares will be effective as of 21 December 2021 at €7.80 per share. Artefact’s legacy managers will also be joining with substantial reinvestments to ensure the continuity of governance with Group CEO Vincent Luciani.
Artefact was founded in 2014 by Vincent Luciani and Guillaume de Roquemaurel. After rapid international expansion, Artefact established itself as a leader in data-driven business transformation with the goal of creating value by bridging the gap between data and business.
Today, Artefact has over 800 employees and a global network with operations across Europe, Asia, the Middle East, the Americas and Africa. The company has partnered with major brands such as L’Oréal, Danone, Sanofi and Orange. It has also supported major international accounts, including Samsung, Unilver and Reckitt, across a range of sectors from FMCG, Retail, Luxury, Telecoms, Healthcare, Tourism and Industry.
With only 10 to 15% of organizations successfully implementing data science-based solutions, Artefact has proven its ability to deploy AI projects at scale. Its offerings enable the implementation of fundamental services such as data governance and infrastructure and the development of specialized solutions including call centre automation, demand forecasting, recommendation engines and fraud detection. Artefact also has the most complete data-driven marketing portfolio in the industry.
In a market driven by the exponential increase of data, Ardian’s Expansion team, along with Cathay Capital’s strong presence in Asia, will back Artefact in a new phase of growth. Thanks to their global networks and access to significant resources, the new shareholders will support geographic expansion across Europe, Asia and the United States with the goal of Artefact becoming a global data services leader.
By investing in an ambitious talent program, the company aims to triple its workforce by 2025 with 500 recruitments already planned for 2022. Finally, the Group will be an active player in market consolidation by accelerating strategic acquisitions in the still highly fragmented data services sector.
Artefact’s strength lies in the excellence of its team, drawn to the company mission of building the next generation of “data leaders”. With strong values, a committed CSR policy, and continuous employee training and career development, Artefact is one of the data industry’s most sought-after employers.
Cathay Capital Group is a global investment firm supporting companies at all stages throughout North America, Asia, Europe and Africa. By helping navigate the opportunities of globalization and sustainable transformation, Cathay is the partner of choice for companies aspiring to lead markets and make a positive impact. Its global platform connects people – from investors and entrepreneurs to management teams and leading corporations – across continents to share knowledge, the tools to scale, and achieve the extraordinary. Founded in 2007 with a strong entrepreneurial heritage, Cathay Capital now manages over $4.5B in assets, has completed over 190 buyouts, growth and venture capital investments with the global reach and local expertise from offices in Paris, New York, Shanghai, Munich, San Francisco, Beijing, Singapore, Shenzhen and Tel Aviv.
For more information, please visit www.cathaycapital.com
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Parties to the transaction
Marie Arnaud- Battandier, Stephan Torra, Thomas Grétéré, Leslie Parmast.
Legal advisors: Latham & Watkins (Olivier Du Mottay, Olivia Rauch-Ravisé, Philippe Tesson, Mayssa Sader Michel Houdayer)
Financial advisors: Sycomore Corporate Finance (Tristan Dupont, Olivier Barret, Pierre-Arnaud De Lacharrière, Marion Pouchain), Clipperton Finance (Nicolas von Bulow, Martin Vielle), Natixis Partners (Philippe Charbonnier)
Financial advisors for the public offer: Société Générale (Stéphanie Kordonian, Stephane Krief, Asgar Sondarjee, Florent Guillermain)
Commercial Due Diligence: Bain & Company (Daphné Vattier, Thibaud Chabrelié, Guillaume Tobler)
Financial Due Diligence: Alvarez & Marsal (Ghislain De Seze, Simon Regad, Guillaume Blanchard)
Legal, tax and social Due Diligence: Kpmg Avocats (Xavier Houard, Thomas Chardenal)
Insurance Due Diligence: Finaxy (Deborah Hauchemaille)
Debt: Eurazeo (Eric Gallerne, Olivier Sesboüe), Tikehau, Eiffel, Bpi – Conseil juridique financement des banques: Paul Hastings (Olivier Vermeulen)
Jérémie Falzone, Benoît Seringe, Bertrand Uchan, Marc Lin
Commercial Due Diligence: Roland Berger (Jean-Michel Cagin, Cyrille Vincey)
Legal advisors: Hogan Lovells (Stéphane Huten, Arnaud Deparday)
Vincent Luciani CEO Artefact
Guillaume De Roquemaurel Président du Conseil De Surveillance Artefact
Hayette Soltani Chief Financial Officer Artefact
Legal advisors: BDGS (Youssef Djehane, François Baylion, Marie Dupin, Jules Brizi)
Legal advisors to the management: Jausserand & Audouard (Tristan Audouard, Carole Degonse, Antoine Le Roux)
Financial advisors: Cambon Partners (Guillaume Teboul, Michael Azencot, Samuel Koubi, Côme Mullie)
Financial Due Diligence: Alvarez & Marsal (Frédéric Steiner, Nicolas Guillo, Baptiste Rideau)
Legal, tax and social Due Diligence: EY (Mathieu Dautriat, Charles Moulette, Solal Blanc, Adrien Khaznadji, Sylvie Magnen, Thomas Jaegle)