Datawords

Trusts Cathay Capital

Words, data and capital: these are keys to Datawords’ success.

6 musketeers found the company, which specialises in international digital production for luxury brands.

More than a market, Datawords invented a new professional field in 2000: e-multiculturalism. The challenge of e-multiculturalism is to exploit the best digital technologies to differentiate each brand culture more effectively by adapting it to the cultural specificities of each country.

Translating, interpreting and understanding the digital ecosystem of brands, synchronising digital campaigns in more than 50 countries, moderating social networks in more than 15 countries: this is Datawords’ ambition.

But 6 is not a good number for musketeers. Two decide to sell their shares. Cathay becomes a shareholder through a minority LBO in 2009.

Who better than Cathay and its Sino-American-French culture to recognize the full strategic value of Datawords’ e-multiculturalism, and of its diverse team of 45 nationalities?

Who better than Cathay and its teams in New York and Shanghai to open up the American and Hong Kong markets?

Who better than Cathay to extend the scope of Datawords’ brand and expertise to industries other than luxury goods and watches?

In 4 years the company’s EBITDA increased by 80%. In 2015, we enter Datawords’ capital a second time: 33% for 30 million.

In line with the first operation in 2009, which acculturated the founders to the Cathay ecosystem, the company focused on development: external growth with the acquisition of Vanksen, a digital communication and web marketing agency based in Luxembourg, 87 Seconds, a video production company, Content Square to better analyse the behaviour and expectations of brands around the world through behavioural analytics, and Wezen, a tech start-up bringing together writers, translators and content producers to improve the semantic field of clients. Finally, to guarantee the high quality of digital services for all new clients, the opening of two new production units in Manila and Cebu in the Philippines.

Cathay is at the heart of the world’s top 3 economies: by opening up our American, Chinese and European ecosystem to the founders, we have broadened their customer base to include brands such as Procter & Gamble, Mac Cosmetics, Coach, and opened their business to industries other than luxury and watchmaking with Total, Seb, Pernod Ricard, …

Cathay’s and entrepreneurs’ minds meet in believing in the power of their ideas: the founders of Datawords invented e-multiculturalism, and we are now helping them find the levers and relays to transform their invention into a global reference brand.

Cathay is at the crossroads of global trends transforming markets: the ideas that change the world are not made in China, made in France or made in the USA, they are made in Brains.

We are here to connect them to each other and to the markets, through the capital we invest and through our cross-border culture and ecosystem spanning 4 continents.

Cathay Capital

  • Activity International deployment of digital marketing strategies
  • Fund Mid Cap
  • Investment date 2019
  • datawords.com
  • Sector Software / Big data
  • Status En portefeuille
  • Country France
OFFICES & CONTACTS

For all general inquiries, please contact us at [email protected] or call the Paris office at +33 1 42 25 28 00

Paris Office
52 Rue d’Anjou
2nd Floor 75008 Paris FRANCE
Tel: +33 1 42 25 28 00
Fax: +33 1 58 28 52 25
Email: [email protected]

Shanghai Office
3001-3002 Kerry Parkside,
No.1155 Fangdian Road Pudong Shanghai P.R. CHINA
Tel: + 86 21 6888 8069
Fax: + 86 21 6888 8079
Email: [email protected]

Beijing Office
2317-2318, Beijing Kerry Centre,
No.1 Guang Hua Road, Beijing P.R. CHINA
Tel: +86 10 6505 6277
Fax: +86 10 6505 6297
Email: [email protected]

New York Office
150 East 52nd Street, 20th Floor
New York, NY 10022 – 4608 – USA
Tel: +1 212 858 9020
Email: [email protected]

San Francisco Office
Cathay Innovation
101 Mission Street,
Suite 1630
San Francisco, CA 94105, USA
Email: [email protected]

Munich Office
Cathay Capital Advisory GmbH
Theatinerstraße 7
80333 Munich GERMANY
Tel: +49 89 26 20 446 10
Email: [email protected]

Singapore Office
5 Shenton Way,
#22-04, UIC Building,
Singapore 068808
Email: [email protected]

Tel Aviv Office
Cathay Innovation
Hanechoshet St.6
Tel Aviv
Yafo 69710
Email : [email protected]

Cathay Capital Group is a global investment platform specialized in cross-border development with a focus on Northern America, China, Europe and Africa. The group identifies investment opportunities with the potential to impact the world and accompanies portfolio companies in their international expansion through its ecosystem of partners and the local expertise.

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