Equadis aims to become the European reference in product data management, backed by Cathay Capital
June 16, 2026
Europe
Paris, June 16, 2026 – Equadis, a SaaS software provider specializing in product data management, today announced that Cathay Capital has acquired a majority stake in the company. The transaction will support Equadis’ next phase of growth, focused on targeted hiring, international expansion, and AI-driven innovation. Led by CEO Pascal Laik and backed by Cathay Capital, Equadis aims to become the European reference in product data management platform for brands and retailers seeking to manage, distribute, and optimize product data. Existing shareholders and the management team are reinvesting alongside Cathay Capital, reflecting their confidence in this new chapter.
A strategic transaction in a rapidly evolving market
The product data management market is undergoing a profound transformation, driven by the proliferation of sales channels, increasingly stringent regulatory requirements, and rising consumer expectations. For brands and retailers, digitalization is no longer optional: it is becoming a competitive imperative to increase conversion rates, accelerate time-to-market, guarantee content quality and strengthen omnichannel execution.
At the same time, the volume of product data companies must manage continues to grow significantly, while operational resources remain constrained. Businesses increasingly require solutions capable of centralizing, validating, enriching, and distributing product data at scale, while automating the most complex and time-consuming processes.
Equadis, a specialized platform: the “Closed-loop” solution suite
Against this backdrop, Equadis has established itself as a leading product data management specialist, recognized for its deep industry expertise, extensive network of more than 950 connectors compatible with GDSN, matrix formats, and APIs across 20 countries, as well as its high level of customer support and client satisfaction. This positioning has been built entirely through self-funding since the company’s inception.
The company’s ambition is clear: to become the European reference in product data management serving brands and retailers across the food & beverages, beauty, and health & personal care sectors. This ambition is initially focused on Equadis’ core markets—France, Switzerland, and the Benelux — while supporting its customers across Europe and in the United States.
To achieve this vision, Equadis leverages a key competitive advantage: a modular and integrated AI-powered “Closed-loop” solution suite. It enables brands and retailers to manage their product data end-to-end — centralizing, governing, enriching, distributing and monitoring performance — through a continuous optimization cycle. This Closed-loop suite is built around four complementary solutions: an AI-powered Content creation Engine (ACE), a Product Information Management system (PIM), a global Product Data Syndication solution (PDS) and a Digital Shelf Analytics tool (DSA).
The results are compelling: a 3% to 5% increase in online conversion rates, 98% catalog quality and compliance, and up to 70% time savings through automation.
Equadis’ Closed-Loop solution suite
A unique approach where each solution feeds the next, driving a continuous optimization cycle for product data.
Scaling the business with Cathay Capital
With Cathay Capital’s support, Equadis plans to accelerate its growth around four strategic priorities:
- Attracting new talent through targeted recruitment across sales, product, and technology functions in France and across Europe;
- Expanding its international footprint by further growing its presence among brands and retailers, from mid-market companies to large multinational organizations;
- Continuing product innovation, particularly in Artificial Intelligence, Digital Shelf Analytics, and emerging applications tied to commercial performance;
- Enhancing its customer-centric approach by supporting increasingly complex, multi-market, and omnichannel projects.
Beyond financial backing, Cathay Capital will support Equadis as a strategic and operational partner, leveraging its experience scaling high-growth technology companies, deep sector expertise, and global platform. Cathay Capital’s Tech team had been monitoring the product data sector for several years.
The appointment of Pascal Laik as CEO reflects this new phase of development. Bringing more than 20 years of experience in B2B software, IT consulting, product management, and sales leadership, including as Vice President at Oracle, Managing Director of Informatica France and CEO of Finalcad, he will be responsible for structuring and accelerating the execution of Equadis’ growth strategy.
“What attracted us to Equadis is a rare combination of strengths: deep expertise in regulated product data, an exceptionally loyal customer base, and a highly regarded customer-centric approach, all within a market where quality and compliance requirements continue to intensify. In this environment, artificial intelligence is an accelerator for Equadis’ customers, not a threat to its business model—regulated product data leaves no room for approximation. More importantly, AI transforms Equadis’ platform from a tool focused on traceability and productivity into a true commercial performance driver. This transaction is the result of a close and ongoing dialogue with Pascal Laik and Equadis’ shareholders, allowing us to jointly shape this project. We are grateful for their trust and proud to support Equadis in its ambition to become a leading European player,” said Jean-Marc Prunet, Partner at Cathay Capital.
“This partnership with Cathay Capital gives us the resources to accelerate our growth while preserving our entrepreneurial culture and agility. Our conviction is simple: product data has become a strategic asset at the heart of competitiveness for brands and retailers. With our platform, our deep industry expertise, and Cathay Capital’s support, we have all the ingredients needed to become the partner of choice for organizations seeking to better manage, distribute, and maximize the value of their product data at scale,” said Pascal Laik, CEO of Equadis.
About Equadis
Equadis is a Swiss SaaS software provider specializing in product data management. Its Closed-Loop suite is built on a feedback-driven ecosystem that enables brands and retailers to automate, govern, and deliver flawless product data execution across international markets. The platform combines four integrated and modular solutions: ACE (AI Content Engine), an omnichannel Product Information Management (PIM) platform, a Product Data Syndication (PDS) solution, and a Digital Shelf Analytics (DSA) platform. Equadis helps organizations significantly improve operational efficiency, accelerate time-to-market, and increase conversion rates across digital and physical channels.
Powered by a network of more than 950 connectors compatible with GDSN standards and matrix-based formats, Equadis provides seamless, turnkey integration between brands and retailers. Active in more than 20 countries, the company serves over 600 customers across the consumer packaged goods (CPG), food & beverage, beauty, health & personal care sectors, including Procter & Gamble, Unilever, Nestlé, Mars, PepsiCo, Transgourmet, Estée Lauder Companies, L’Oréal, Shiseido, Marionnaud, Haleon.
Led by Pascal Laik and supported by a team of nearly 100 employees, Equadis combines advanced technology with deep industry expertise to drive its international expansion.