Geoskincare is a natural skincare brand founded by a dermatologist Penny Vergeest in New Zealand in 2000. It was then acquired by Mr. Xiaokun LIU and operated in China since 2014. The brand proposes natural and effective skincare products with the addition of unique ingredients / actifs from New Zealand (i.e Manuka bee peptide, Rotorua volcanic clay). The company has a data-driven and efficient social media marketing strategy, notably generating a high advertising ROI on Douyin. Geoskincare relies on a truly omni-channel distribution strategy - the online e-commerce channel especially Tmall has become the growth engine, feeding all other offline channels such as CS (Cosmetic Stores), supermarkets, etc.