HAOLIFANG

Founded in 2009 in Zhejiang province, Haolifang is an innovative Chinese operator of regional supermarkets and convenience stores. Based on a unique retail concept which optimizes value of unused spaces, Haolifang opens supermarkets in urban areas (of between 2,000 and 6,000m²) before subletting a third of their surface to other retail merchants (mobile phone stores, restaurants etc.), creating an integrated urban shopping mall. Haolifang also sets up small-scale convenience stores of between 30 and 90m² using disused, mobile storage containers, which are placed on previously unoccupied land, in order to serve local communities while respecting the existing ecosystem.