KIDSLAND

Founded in 2001, Kidsland is a market leading group which distributes international toy brands in mainland China and manufactures plastic figurines. The company operates through two separate business branches: Kidsland, specializing in distribution of toy brands through a multi-channel retail network made up of over 2,000 points of sale, and Lovable, which is an exclusive OEM manufacturer of plastic figurines. The group is a key player for the presence of many Western brands within mainland China, being the exclusive distributor of such iconic names as Lego, Chicco and Ravensburger, while also acting as a wholesaler to large retailers. Kidsland is well-positioned to take advantage of the rapid growth in demand for children’s toys in the Chinese market in coming years.