Smart AdServer is a leader in Europe in the ad tech industry dedicated to mid-size premium publishers (Le Monde, Die Welt, El Mundo, etc). The company developed a technological platform offering multi-format (web banner, rich media, video) and multi-device (desktop, smartphone, tablet) software. The company currently has two product lines supplied under SaaS solutions: Ad serving solution: technical solution to store and display the ads on the publisher webpage when loading, according to a variety of criteria. Supply-Side Platform (SSP): new way to sell inventory through a programmatic platform (i.e. criteria are set in advance and transactions are occurring in real-time) – similar to high frequency trading on financial stock markets.